How Tesla Revolutionizes The Car Buying Process
As someone who has sold new cars for a living in the past, I have felt the friction of a customer who feels tense about making a purchase…
And undoubtedly part of the reason is because I earned commissions so there was an incentive for me to be assertive about making the sale.
Elon explains how Tesla has a better way:
“Our sales people are not on commission and will never pressure you to buy a car.
Their goal and the sole metric of theory success is to have you enjoy the experience of visiting so much that you look forward to returning again.“
This approach removes the tension from the sales process and helps add an element of trust knowing the sales people are simply there to help any way they can.
When I went for a test drive I was given a gift of Perrier from the front trunk of a car and a granola bar. It made for a very friendly experience and I do intend to go back to the dealership again to test drive the Cybertruck and FSD.