Differentiate to make your company great.
You can’t stand out by blending in.
Elon is real and more often wears custom t-shirts than he wears a suit. At the Axel Springer round table with a dozen other CEO’s, where Elon won the Axel Springer award, he was the only CEO not wearing a suit or tie.
Elon’s relatability and openness is part of the reason why many millions (if not billions) of people know his name. Certainly his strategies are working well.
Remarkability is a strong strategy so stay different and don’t be afraid to break the mould and stand out.
With products like the Cybertruck and rockets to Mars in 2026 Elon is playing a huge roll in making the future look like the future moreso than ever before.
Amazing abundance is on the way.