Striving to Be The Best is a Strong Strategy

The 10x Rule: Why Your Product Must Be Significantly Better to Win

The great news about precedents and superlatives is you don’t need millions of dollars to realize their power for your business or brand.

One way you can realize the marketing power of precedents is by setting a precedent for the most powerful piece of content for a high volume keyword phrase in your niche.

Google’s mission is to “Organize the world’s information.” So give Google and people what they want – the best organized and most compelling piece of content that sets a precedent for quality or clarity.

When you start with the best quality and most in depth content on a topic your chances for getting strong ranking and marketing results with Google search increases.

List posts do particularly well in Google.

If the top post for the keyword phrase you are targeting is a top 10 tips post, a strong strategy is to create a list post with 50+ tips.

Strive to be significantly better than the post that is currently ranking number one for the keyword phrase you are targeting.

Then if you can take that precedent setting content and serve it up in a variety of media types it will further enhance your chances of a strong ranking.

Some ways you can raise the bar for your excellent content include:

• Video Content
• Audio Content
• .PDF’s
• Slide Share Presentation
• Free Downloads
• And more!

You can even use some of the above bonus content examples as lead magnets and offer them as incentives for people to join your email list.

Only by striving for world class quality can you achieve world class results.

Don’t settle for mediocrity, strive to be the best you can be with what you do!

The precedent of falcon wing doors on the Tesla Model X is a great example of setting a new precedent of better doors than gullwing, as they still go up but due to the double hinge can park beside another vehicle and still have the doors go up.

By setting a precedent for a new level of quality you will get people talking and sharing your business naturally and you will tap into the power of word of mouth marketing when people discuss the awesome work you do.