Relentlessly Improve Your Products

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Incremental Gains, Monumental Success.

In a 2020 video interview with the Wall Street Journal Elon shares advice geared towards other CEO’s: 

Elon recommends CEO’s “Spend less time with finance and in conference rooms and on powerpoint and spend more time trying to make your product as amazing as possible.” 

Make your product better.  That is what really matters.

Step 1: “Have You Tried?  Like really tried.”

Step 2: “Try Harder”

This reminds me of one of my favorite Elon quotes of all time, which he shared with a bunch of high schoolers who he did a Hack Club ask me anything video chat with.  Elon said: 

“You’ve got to try.  Believe in yourself and try.  People can do way more than they think.”

Be an absolute perfectionist about the product you produce or the service you provide.

As I write this I just put down my phone and stopped a doom scroll on Christmas to shift my attention to Elonology.  Because I’m taking Elon’s advice to Try Harder and do what is necessary to make this book great.

The company that invests the most effort and produces the most beneficial innovations is likely to win long term.

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