Magical products get people talking.
And when people have good things to say this helps with sales.
The best product often wins so you need to be hyper-focused on making your product (and service) as magical as possible.
Elon says:
“The thing I really focus on at Tesla is we’re going to pour
all the money and attention into trying to make the product as compelling as possible…
Because I think the way to sell anything is really via word of mouth.
The key is to have a product the people love. Generally people if they are at a party or with friends or whatever you’ll talk about the things that you love…
But if you just like something, it’s okay, you’re not going to care that much but if you love something you’re going to talk. And that will generate word of mouth and that’s basically how our sales have grown like we’re not spending money on advertising or endorsements…
So anyone who buys our car they just bought it because they like the car and you know it’s genuine.”
So many parts of a Tesla are true engineering magic, so much so even a vehicle from a decade ago seems old school by comparison. The more engineering magic you can pack into a product it seems, the better.
In Forbes (March 26th, 2012) Elon said:
“If you go back a few hundred years, what we take for granted today would seem like magic…so engineering is magic, and who wouldn’t want to be a magician?”
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