How Elon Musk Masters the Art of Getting People Excited
Getting plenty of people excited about what you are working for is powerful for producing organic marketing opportunities.
Elon is a master of influencing public opinion.
At STVP Future Fest he explained:
“If you’re trying to convince the public to do something, then you have to think “OK, what’s the message?
What’s going to get them really excited?”
Part of this strategy is obvious in the exciting events SpaceX, Tesla and Elon put on with every rocket or product launch.
Elons brother Kimbal manages a company called Nova sky stories which puts on drone shows for many events. Tesla events and many others are put on by Nova Sky Stories and I look forward to seeing one of them for myself in real life.
Here’s a screen caption of the Tesla logo in the sky.
Excitement Built in the Products:
And anyone who has driven a Tesla can attest to the exciting feeling of instant acceleration when you drive it.
Elon’s companies have a feeling of the future about them. It is fun to be a part of it.
With Tesla’s the horn can be customized as well. You could turn it into a whoopie cushion if you wanted.
The cars can “dance” with their lights if you want them to.
And anyone who has driven a Tesla can attest to the exciting feeling of instant acceleration when you drive it.
Tesla Plaid’s are the fastest 0-60 production cars on Earth so this effect really hypes some people up.
It is called “The Tesla Effect” and gets people excited without fail.
With SpaceX anyone near Starbase can watch a rocket launch if they want to. It’s located right near a major highway and they launch multiple times per week usually.
Elon says it seems like we are at the beginning of the big bang of intelligence. It will be interesting to see where the advances in the coming years will take us.
Starship’s first mission to Mars is scheduled for 2026.
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