Certain numbers have a special “magic” significance for Elon.
Elon uses the numbers four and 69 often. He was born 69 days after 4/20 and this is one of the reasons why. His Mom’s name is Maye and Star Wars day is May 4th “May the 4th be with you.”
“4th times a charm!” he said when SpaceX’s 4th attempt at an orbital rocket finally made it to space. After the first three were shattered into many pieces.
Elon is 420 Friendly
Elon’s most famous podcast is likely the one with Joe Rogan where he drank a glass of whiskey and smoked weed.
Elon is well aware of the widespread appeal of marijuana and has integrated it into his communication and organic marketing in a number of interesting ways.
The above tweet got Elon Musk a $20,000,000 fine from the SEC.
He then tweeted again and said: Worth it.
Elon actually ended up profiting from this exchange because following this event Elon purchased $20 million dollars in Tesla common shares directly from Tesla.
On Oct 20th of 2018 TSLA stock was worth $69.02 a share. That money has now increased in value by more than 10X. Which means the $20 million Elon invested in 2018 is now worth over $200,000,000 in additional stock value.
Clearly Elon is getting the last lol. He probably laughed when he posted the tweet about the SEC below in 2020.
In another interview Elon said “I want to be clear. I do not respect the SEC.”
We hear you loud and clear, Elon. It’s important to not let people or government groups push you around, but it’s also important to remember Elon’s description of the government as “A corporation in the limit with a monopoly on violence.”
Being 4:20 friendly will make you more friends than enemies. So integrate the number 420 into your marketing when possible and the message will be effective with the massive 420 friendly community.
Elon has also expressed support for psychedelics like mushrooms and in a CodeCon interview when asked “Curious to know what role you think psychedelics might have in addressing the more destructive tendencies of humanity.” Elon replied: “I think generally people should be open to psychedelics.”
Burning man is a festival where plenty of psychedelics are used and Elon has been multiple times. He’s even said about Burning Man “Burning man is Silicon Valley.”
And Elon certainly means that as a compliment. Silicon Valley is where Elon spent multiple decades of his life and he speaks highly of his time there.
Silicon Valley has a special spirit about it. I saw my first Tesla in San Jose (Silicon Valley) and I remember the experience to this day. There’s something limitless about Silicon Valley, and I think Elon captures it eloquently with this quote:
“I’m a Silicon Valley guy. I think people from Silicon Valley can do anything.“
Certainly Elon is an excellent example of Silicon Valley greatness being realized…and the best is yet to come.
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