Build It Like Elon: The Secret to Creating Products That Sell Themselves
Creating an amazing product is one of the strongest types of marketing there is.
Word of mouth marketing is a remarkable form of influencer marketing and it remains powerful to this day.
Influencers, the media, and everyone in between are all human beings. And the best way to get them to spread the word about your company for free is to develop an incredible product or service that amazes and delights.
Apple is an example of this. Although Apple certainly does not shy away from advertising their marketing would fall flat if their products and design were not high quality.
Elon explains how for him it is not about the companies, it is about creating compelling products and services, and companies are the means to this end.
In an interview with the Babylon Bee Elon elaborates:
“It’s not like I care about starting companies. Like is there is a very compelling product or service that’s the thing that is important, not the company. A company is just an assemblage of people to create a compelling product or service. And if a company does not provide great products or services it should not exist.”
So relentlessly strive to improve the product or service you have to offer.
When media outlets start talking about how your product is the best you’ll know you are on the right track.
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