Category: Tesla

  • Elon’s Why: Saving the World

    The heroes of the books I read, The Lord of the Rings and the Foundation series, always felt a duty to save the world.

    ~Elon Musk

    Elon’s businesses are seen through the lens of saving the world.

    They are distilled as Mission Statements and Master Plans.

    With SpaceX the overarching goal is to make human life multi-planetary with a city on Mars.

    Tesla has four master plans, in fact.

    Two have already been completed in full.

    On Tesla’s website there are links to the other four Master plans:

    The first plan summarizes them as:

    1. Build sports car
    2. Use that money to build an affordable car
    3. Use that money to build an even more affordable car
    4. While doing above, also provide zero emission electric power generation options

    Plan deux is:

    1. Create stunning solar roofs with seamlessly integrated battery storage
    2. Expand the electric vehicle product line to address all major segments
    3. Develop a self-driving capability that is 10X safer than manual via massive fleet learning
    4. Enable your car to make money for you when you aren’t using it

    Master Plan Part 3 the mission is:

    A roadmap for achieving a fully sustainable global energy economy by shifting all energy use—transport, heating, industry—to renewable sources.

    This is explained .PDF to outline a proposed path to reach a sustainable global energy economy through end-use electrification and sustainable electricity generation and storage.

    With Plan 4the mission is :

    We’re accelerating the world’s transition to sustainable abundance.

    It is posted on X and Elon calls it Master Plan Part IV.

    The new Tesla Model S Plaid is the fastest production car in the world and the first production car ever to go 0-60 MPH in under 2.0 seconds. It also goes 0-100 km/h in 2.1 seconds.  This is called the “Tesla effect” and Tesla has affected the entire market to shift towards Electricity by 2035…

    Tesla Model S

    In Tesla’s X post Tesla claims Since Tesla’s founding, each iteration of our master plan has focused on our north star: to deliver unconstrained sustainability without compromise.

    The PDF about this topic and landing page prior explain Growth is infinite and in videos such as the Nov 2025 video with Joe Rogan Elon explain this will likely mean unlimited goods and services for everyone.  Eventually.

    Elon has completed parts one and two and has made amazing strides forward with plans 3 and 4.

    Tesla’s Optimus Robots Elon claims will become a bigger business than the cars by affecting the labor force and helping create sustainable abundance at scale.

    xAi and Grok (ai) are two (somewhat) new ventures which playing more of a and a term Elon has been using more and more is Convergence to describe the crossover between his companies.

    What makes this most impressive is how he has done so while building a rocket company which sends more payload to orbit than all other companies and countries combined, and the only rockets which relaunch.

    SpaceX has hustled its way into the #1 spot in the world of rockets with an awesome mission as well. The Mission of SpaceX is found at SpaceX.com/mission where it says: 

    “You want to wake up in the morning and think the future is going to be great – and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars.” -Elon Musk

    Revolutionizing the Automotive and Aerospace Companies

    Elon’s brilliant mind, epic work ethic and the awesome teams he has assembled have produced the most valuable car company in the world: Tesla.

    Simultaneously Elon and his teams have built the most successful rocket company in the world: SpaceX.

    And when the epic SpaceX Falcon Heavy rocket first lifted off it became the most powerful operational rocket in the world by a factor of two.

    The new Starship rocket exceeds even Falcon Heavy with the Super Heavy booster boasting 33 Raptor engines in the first stage booster, and six Raptor engines in the upper stage.

    SpaceX has effectively revolutionized the rocket industry with their ability to rapidly launch, refurbish, and re-use rockets.

    The Falcon Heavy can lift more than twice the payload of the next closest operational vehicle, the Delta IV Heavy, at one-third the cost.

    As of the time of writing (December 2025) SpaceX has launched 591 completed missions.

    And even though Elon has sent his original Tesla Roadster into orbit around Mars and the sun, Elon is down to Earth…for now.

    And the best part is with SpaceX the mission of making life multiplanetary is well on its way to becoming a reality.  There is a mission coming when Mars is closest to Earth.

    The rocket will have the name Heart of Gold.  Inspired by the book Hitchhikers Guide to the Galaxy.

    However with strong growth so far of his core companies in 2023 so Elon looks in strong shape to regain the title and is well positioned for even greater financial growth in the future…

    Elon enjoyed a number of achievements in recent years, specifically with rolling out the Starlink high speed internet system and his massive move to buy the social network Twitter for $44 billion.

    As of mid-December 2025, Starlink has over 10,000 satellites launched, with around 9,000+ actively operational and providing internet service.

    Interestingly DOGE spelled backwards is E God…and Elon calls himself the Dogefather.  DOGE in the US government context means Department of Government Efficiency.

    DOGE is also a crypto currency with the symbol $DOGE.  He has said “Don’t bet the farm on DOGE” in the past so be careful with your investments.  DOGE has supply added to the market daily so be careful when investing as it is not anti-inflationary in design like Bitcoin.
    Elon’s massive wealth is a great indication of the value he has added to the market.

    His humanity saving missions are his why.

  • Create The Most Compelling Product or Service Possible

    Create The Most Compelling Product or Service Possible

    Build It Like Elon: The Secret to Creating Products That Sell Themselves

    Creating an amazing product is one of the strongest types of marketing there is.

    Word of mouth marketing is a remarkable form of influencer marketing and it remains powerful to this day.

    Influencers, the media, and everyone in between are all human beings.  And the best way to get them to spread the word about your company for free is to develop an incredible product or service that amazes and delights.

    Apple is an example of this.  Although Apple certainly does not shy away from advertising their marketing would fall flat if their products and design were not high quality.

    Elon explains how for him it is not about the companies, it is about creating compelling products and services, and companies are the means to this end.

    In an interview with the Babylon Bee Elon elaborates:

    “It’s not like I care about starting companies.  Like is there is a very compelling product or service that’s the thing that is important, not the company.  A company is just an assemblage of people to create a compelling product or service.  And if a company does not provide great products or services it should not exist.

    So relentlessly strive to improve the product or service you have to offer.

    When media outlets start talking about how your product is the best you’ll know you are on the right track.

  • We Live in The Most Exciting Time of All Time

    We Live in The Most Exciting Time of All Time

    From Awesome Rockets to AI Robots: Get Excited for the Future!

    “Earth is the cradle of humanity. You cannot stay in the cradle forever…

    It is time to go out there…be out there among the stars, expand the scope and scale of human consciousness…

    I find that incredibly exciting!

    That makes me glad to be alive!”

    ~Elon Musk

    Being excited about your work will help you create exciting results.

    “We live in a very exciting time.  If you look at the whole course of human history and humanity this is the time of the greatest technological growth in history…and it seems to be accelerating.” (Tech week 2021)

    So don’t settle for an unexciting career: Strive for an excellent future.

    Your expectations and efforts today will determine your outcomes tomorrow.

    Rocket launches are one exciting element of our fast coming future.

    The rate of rockets launched is increasing year over year, as are the exciting technology they enable.  Starlink satellite Internet has opened up access to the Internet to millions of people who did not have it before.

    Undoubtedly the new entrants to the online ecosystem will create exciting new innovations in the Ai and other fields as well.

    At Italian TechWeek Elon shared his thought on the exciting time we live in:

    “We live in a very exciting time.

    I mean if you look at the whole history of the world, humanity, this is a time of the greatest technological growth in history.

    And it seems to be accelerating.”

    So true.  We live in the most powerful and exciting time of all time.

    Not many people saw Google coming, or Facebook, or the vast majority of the information from history being available at your fingertips on a super computer you keep in your pocket…

    But it all happened and more.

    Technological innovations depend on the people who use technology and the Internet…and there are more people with technology and Internet access than ever before.

    As of January 2023, there were 5.16 billion internet users worldwide, which is 64.4 percent of the global population.  And that number continues to increase until it inevitably hits 100% and we are all officially cyborgs.

    elon-musk-excited-and-starship-in-background-grok

    “You’re already a cyborg. Most people don’t realize you’re already a cyborg.”

    ~Elon Musk

    The image above of Elon and the Starship was created by Grok Imagine.

    Elon’s company Starlink is making high speed Internet available to many parts of the world that did not have any Internet at all before.

    Due to the fact of a larger Internet user base than ever unpredictably awesome innovations will undoubtedly happen in the future also, likely at a faster rate than we are used to.

    Elon is making those awesome innovations a reality faster than anyone else alive.

    It pays to pay attention to Elon because the future is where you’ll be spending the rest of your life.

    Get excited about the future!

    Who knows what AI will make possible?

    Since AI can leverage trillions of pieces of information simultaneously the one certainty is it will not disappoint.

    The Humanoid Robot Future Will Create Abundance

    The robot future is coming” Elon says.

    What will robots be able to do in the future?

    They will drive for us, cook for us (whatever we want made perfectly like a 3 Star Michelin chef every time), cut and style our hair flawlessly, mow our lawn automatically, and do most manual labor tasks that cause humans to dread their jobs.

    And that’s just the beginning…

    Robots and technology are literally out of this world.

    Recently SpaceX launched the largest flying object of all time…

    It was initially called BFR (Big FUCKING Rocket) then renamed to Starship…

    And Starships were meant to fly.

    Largest Flying Object of All Time

    Indeed Starship did fly…

    On 4/20, 2023…

    Then it exploded in mid air.

    But unlike its unrelated Soviet predecessor the N1 it was not the largest non-atomic explosion of all time…likely because Starship used a good amount of it’s fuel achieving 25 miles of flight.

    But if it were not for the first unsuccessful Falcon rocket launches would SpaceX be what it is today?

    Certainly not.

    Pain can be powerful…

    No pain no gain.

    Elon says he still has PTSD from the early failed SpaceX launches.

    But the trauma he and the SpaceX team suffered helped them take the necessary actions to ensure the rocket improved and achieved orbit.

    The future will rip apart the world as we know it like the rocket pieces above…

    But the changes that might seem difficult at first will transform into a fantastic future over time…

    A future where people are far safer in cars, freed from tedious tasks, can vacation in Space, and even live on the Moon or Mars.

    Successful Starship Test Flights

    Since then there have been successful flights including the first phase booster being caught by arms from the Mechazilla launch platform.

    Starship is the first launching system capable of making life multiplanetary and will take 100 people to Mars per trip.

    Starship has had numerous multiple successful flights since its initial explosion and has a Mars mission on the way in 2026.

    Get excited about the future!

    It’s coming fast.

    Work on projects that harness the amazing power of technology.

    Don’t blindly cling to the past.

    The ability to adapt and upgrade your skills with the changing times will empower you.

    Test drive a Tesla.

    Make the most of today but live like you’ll live forever…because thanks to the power of AI maybe you will.

    Or maybe AI will destroy us all.  Elon has said developing AI is like summoning the Devil.

    Optimus Robots and Ai Will Make Everyone Wealthy

    Elon has said the humanoid robot business is bigger than the car business.

    “The most likely outcome is that AI and robots make everyone wealthy.” are his specific words in this recent tweet.

    And if you think about it human labour costs are more than vehicle costs so this makes sense.

    Elon and Making Artificial Intelligence Actual

    Elon founded the company OpenAi as well as xAi and Grok.

    I recommend following me for the latest updates about how Ai and the many ways Elon and his companies are our world and the future.

    Get All My Amazing Elon Musk Info in One Place

    Best way to get ready for a more fantastic future with amazing abundance is to buy a copy of Elonology!

    The best price is via this website. Only $9.99 USD to reveal the best secrets for success from the wealthiest man of all time, Elon Musk.

    Elonology.com

    And if you have any questions about Elon Musk let me know. Cheers.

  • Maintain a Startup Mindset

    Maintain a Startup Mindset

    On the Lex Fridman podcast episode 333 Lex interviewed the former Director of AI at Tesla Andrej Karpathy, who had the opportunity to work with Elon Musk, and is currently working on AGI.  (AGI is a hypothetical intelligent agent which can learn to replicate any intellectual task that human beings or other animals can.) 

    Lex asked: “What did you learn from working with Elon Musk?”

    Andrej replied: I think the most I’ve learned is about how to sort of run organizations efficiently and how to create efficient organizations and how to fight entropy in an organization. (Entropy means gradual decline into disorder.)

    He basically runs the world’s biggest startups. I would say Tesla and SpaceX are the world’s biggest startups.

    Tesla is actually multiple startups. I think it’s better to look at it that way… 

    The Tesla tech tree is an awesome example of this.

    In the interview with Lex, Andrej continues:

    He has a very good intuition for streamline processes, making everything efficient. Best part is no part simplifying focusing and removing barriers moving very quickly, making big moves all this is very startup, but at scale.

    Cybertruck is an example of bold Startup thinking since it breaks the mold of a traditional truck.

    “Disruptive technology where you really have a big technology discontinuity…tends to come from new companies.” ~Elon Musk

    The Startup ethos Elon cultivates is especially evident at SpaceX.  Because SpaceX is still owned in majority privately Elon has the freedom to move rapidly and implement innovations without answering to investors.

    Elon retains majority control of SpaceX and because of this he can tweet whatever he wants about SpaceX.  By staying private Elon is able to steer SpaceX in whatever direction he chooses.

    Elon’s majority control of SpaceX helps ensure the rapid roll out of new technology.  

    Hopefully Elon never loses majority ownership of SpaceX because he is clearly steering SpaceX rockets towards greatness and his accomplishments so far are nothing short of fantastic.

    The problem with taking a company public is how investors tend to be solely concerned about ROI and quarterly shareholder meetings.  And this might create conflict with SpaceX since SpaceX is optimizing to make human life multi-planetary rather than optimizing for maximum profitability.  However interplanetary transit will certainly be big business one day if it can be achieved.

    This is why Elon intends to IPO Starlink the Internet company, not SpaceX the rocket company.

  • Speed, Engineering and Passion

    Speed, Engineering and Passion

    Three Pillars Driving Tesla’s Success

    Speed, Engineering and Passion are the three key areas former Tesla Supercharger UX employee Michael Rihani suggests were key to Tesla’s success, which empowered the company to rapidly iterate innovations and evolve.

    The best insights from his tweet storm after leaving Tesla he said:

    1. Speed

    Tesla’s #1 differentiated advantage is its incredible speed. Plaid mode, for sure. The speed is uncomfortable at first, but employees quickly get comfortable with it.

    2. Engineering

    Tesla is the #1 place undergraduate engineering students want to work. Why?

    Because we stand around a circle table, throw a difficult engineering problem on that table, and everyone — from the SVP, to product, to engineers, to interns — look at that problem, rollup up their sleeves, and immediately dive into solving it, together.

    No hesitation. No politics. Tesla is one of the most collaborative places I’ve ever seen.

    Furthermore, Tesla has some of the nicest and smartest engineers he says he’s ever worked with.

    3. Passion

    It doesn’t feel like work when you’re surrounded by stunning colleagues who are aligned to a north star mission – like accelerating the world’s transition to sustainable energy. 

    Speed, Engineering and Passion: Apply them to the culture of your company for a positive outcome.everyone — from the SVP, to product, to engineers, to interns — look at that problem, rollup up their sleeves, and immediately dive into solving it, together.

    No hesitation. No politics. Tesla is one of the most collaborative places I’ve ever seen.

    Furthermore, Tesla has some of the nicest and smartest engineers he says he’s ever worked with.

    3. Passion

    It doesn’t feel like work when you’re surrounded by stunning colleagues who are aligned to a north star mission – like accelerating the world’s transition to sustainable energy. 

    Speed, Engineering and Passion:

    Apply them to the culture of your company for a positive outcome.

  • Vertically Integrate

    Vertically Integrate

    Vertical integration is the combination in one company of two or more stages of production normally operated by separate companies.

    After multiple trips to Russia where more vodka was involved than strategy…

    Elon did the math and realized the raw cost of material components of a rocket could make rockets much more affordable if vertical integration was involved.

    This means the raw materials for a rocket coming in one side…

    And a fully finished rocket coming out the other.

    Tesla taps into the power of vertical integration also…

    In fact Tesla is the most vertically integrated auto maker on earth…

    And with this vertical integration there are both cost savings and efficiency improvements.

    There are also supply chain reliability reasons for integrating vertically.

    Because the less you rely on others for your production line…

    The more reliable the entire process will flow.

    And the most efficient and reliable company often equates with the best…

    Manufacturing is hard…so many entrepreneurs shy away from it.

    But Elon certainly has not.

    Part of the reason is because he feels manufacturing is an area of business that deserves more respect and is ripe for innovation: 

    “There’s more potential for innovation in manufacturing than there is in the design of a car – by a long shot…

    We believe in manufacturing and we believe a company that values manufacturing as highly as we do is going to attract the best minds in manufacturing.” (Q1 2016 earnings call)
    Certainly focusing on the alien dreadnought “machine that builds the machine” has enabled Tesla to crank out plenty of next level machines, with no sign of slowing down.

    Tesla just announced they have produced 9 million vehicles worldwide. And SpaceX is almost at 600 successful missions to space. Congrats to Elon and his teams!

    9-million-vehicles-produced-by-tesla
  • Look Towards The Future

    Look Towards The Future

    Elon Musk’s Vision: Building an Abundant Future

    “We should all be concerned about the future because we will have to spend the rest of our lives there.” ~Charles F. Kettering

    When Elon became the world’s wealthiest man he had already been the world’s most powerful man for some time…

    This is because Elon is optimizing for his missions and not simply trying to rack up his net worth as much as possible.  If maximum net worth was the goal SpaceX would likely be a publicly traded company, rather than privately owned.

    Elon owns the majority of SpaceX (54% with 78% voting control) and since he does not have to answer to investors he has more time and energy available to roll out new innovations faster.

    Interestingly this is what Ashlee Vance (Author of the bestselling biography of Elon) said when Elon became the world’s richest man officially:

    “When I set out to write a bio on @elonmusk, he was worth a paltry few billion. Did not really think I’d end up writing about the richest person in the world because his companies were so risky.

    How many people in a similar position would take a personal fortune of $200 million and bet it all on solar, electric cars and rockets in 2001?”

    Tesla and SpaceX surviving the 2008 financial crash by the skin of their teeth and rising to dominate two of the most competitive industries in the world is undoubtedly one of the best business stories of all time.

    Elon has attributed his engineering mind due to the genetics and upbringing he obtained from his father.  Elon’s father is an Engineer also and Elon has explained how he grew up around an engineering environment.

    Elon’s success does not surprise me, because Elon is a brilliant human being.

    What others perceive as ultra risky do not understand the depths of Elon’s intelligence, his fierce work ethic, and his ability to get the job done better than anyone.

    Elon is looking towards the future and planning with Tesla and Optimus humanoid robots and energy products to usher in amazing abundance for all.

    Master Plan IV video explains in 1 minute 23 seconds.

    As Elon plans a Starlink IPO his wealth is tracking towards a trillion USD and beyond.

    Never bet against Elon.

  • On The Future of Education

    On The Future of Education

    Elon is much more interested in exceptional ability than he is a college education.

    “I think colleges are for fun and to prove you can do your chores but they are not for learning.”

    “I make sure Tesla recruiting does not have anything that requires University because that’s absurd…but there is a requirement of evidence of exceptional ability.

    If you try to do something exceptional you must have evidence of exceptional ability.

    I don’t consider going to College evidence of exceptional ability.  In fact ideally you dropped out and did something.

    Gates is a pretty smart guy, he dropped out.  Jobs, pretty smart guy, he dropped out.  Larry Ellison, smart guy, he dropped out.  Like: Obviously not needed.” [source 7:10]

    Clearly great success does not require a piece of paper on the wall.

    Of course that’s not to say a College or University degree does not help.  They certainly can.  However with the great proliferation of quality information from excellent schools and individuals online there are plenty of great alternatives to the traditional model.

    Traditionally the schools had a monopoly on information.  They had the books.  But these days it’s different.

    There are plenty of full length lectures from Stanford, Harvard, and a number of other reputable schools.

    edX.org is a truly powerful online resource that contains over 3,000 courses from 160 Colleges, many of them among the worlds best, and it’s totally free.

    Harvard, Stanford, The University of British Columbia, and the National University of Australia are just a few of these institutions you can learn from for free.

    At the time of writing there are 343,710 people learning on edX at this moment.

    I’ve taken an edX course from Harvard and found the quality to be exceptional.  They use the actual lectures and material from the on campus program.

    Learning solutions like Astra Nova, Synthesis and edX are three shining examples of the future of education you can use to learn whatever you want.

  • Improvise and Keep Moving Forward

    When SpaceX was told to wait to launch rockets in the U.S. Elon went and found an island in the Pacific he could use straight away.

    Elon once jumped on his private jet and flew to England to take a needed machine tool to a factory in France and speed up production.

    When Tesla needed to test a prototype in the cold he hired an ice-cream truck with a big refrigerated trailer.

    When there is a will there is often a way.

    When you are willing to improvise and take action to solve the problems you face this will help you find your way through the darkness of despair and into the brightness of success.

  • Sex Sells

    Elon knows that sex sells and uses this to his advantage.

    Every Tesla car has sexual undertones.

    Currently Tesla manufactures the model S, the model X, and The Model 3 (stylized as three horizontal lines “Ξ”), which was initially named the model E.

    The letters representing the three vehicles literally spell SEX.

    The sexy image in this post comes from Grok Imagine, another one of Elon’s products.

    Clearly Sex Sells is a strategy Elon applies across the board as much as he can.

    With the new model Y the fantastic four Teslas currently in production spell:

    SEXY when lined up side by side.

    And trust me: Driving a Tesla is definitely a SEXY experience.