If you want the change you are affecting to be disruptive it must be a big difference.
“If it’s just incremental, it’s unlikely to be something major. It’s got to be something that’s substantially better than what’s gone on before.” (SXSW 2013)
Why take baby steps when you can take big strides?
Why limit yourself and your capabilities?
Dream big.
Shooting for Mars likely makes a Moon mission more attainable.
Shooting for a billion likely makes a million come faster.
The bigger your goals the more motivated you will be to chase them.
With Moon base and Mars missions in the works SpaceX is launching more rockets than any other government or company. Elon and SpaceX are winning the space race and big thinking has helped them engineer their way to the market leader position where they are clearly setting the pace for advancement in space.
Put yourself in the shoes of the consumer, Elon says.
“They are going to buy the trusted brand unless there is a big difference.“
So if you want to set yourself apart from the competition don’t just try to be a bit better.
Strive to be significantly better.
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