Elon Musk was being interviewed in the Tesla factory and said to the interviewer “Feel free to come with a video crew to the Tesla factory anytime.”
Elon is prolific with doing interviews on both mainstream media and with YouTubers.
The way to do this is to create a spreadsheet with ~100 potential people who you can do a video or podcast promotion with. Reach out to them and see if you can help them generate content by getting on their show. Tracking technology can determine if they drive sales and if they do you can split profit with them so both of you win!
Elon is on plenty of video blogs (AKA vlogs) and podcasts.
Because getting traction in the millions of views for an appearance is a solid ROI for his efforts. Elon is big on video marketing and has been leveraging it for decades.
It is unclear if he pays to do so but likely he is able to get on the appearances for free due to the amount of awareness he can generate for the vloggers.
To find channels actively seeking guests:
- Use platforms like MatchMaker.fm, PodMatch.com, or PodcastGuests.com — these connect YouTube podcasters with potential guests (many specify YouTube/video formats).
- Search X (Twitter) or Reddit for posts like “#PodcastGuest” or “YouTube interview guests wanted.”
- Check channel descriptions or community tabs for submission info.
If you’re an expert in a specific niche (e.g., business, health, tech), target matching shows for better chances. Popular interview channels thrive on diverse, engaging guests, so compelling pitches help!
As Tesla typically avoids traditional advertising YouTube has been a key reason why Elon and his companies have been able to get so much attention and success, much more so than any other car company, for a fraction of the cost.
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